Franchising a restaurant means opening up another unit that operates under the same standards, guidelines, and brand of a big company. You get the option to run your own restaurant under some large brand’s name and earn money from their already established reputation.
A lot of large brands will give their franchises the help they need with shared marketing efforts, training, and guidance towards success. After all, the interest of both sides is to be successful as they become one, so to speak.
However, not all restaurants are good for franchising though, as some can be unreliable and try to take advantage of their “partners” rather than establish a business relationship that will be beneficial to both sides. Here are some things to look at.
They are successful
The first thing you need to make sure is that the organization is proven in their work and that they were able to do business successfully in their industry. It’s not legally required for a business to be profitable to have franchisers, however, you need someone reliable before you get into this kind of business relationship.
If a business is losing money and trying to turn it around by having franchisers, chances are that you won’t be profitable either. Try to find a restaurant that has a stable profit over a period of 2 to 3 years at least. If they know how to make money, they will help you do so as well.
See if they have a business plan
A proper franchise offering includes an established business plan. Sure, you can discuss options and how the whole thing would work, but unless you see a business plan where you can see how franchisers are outlined, where their place is within the whole organization, and what the goals are, you can’t know that they are serious and reliable.
It’s also a good thing if they have an attorney who has experience with franchising as they will add disclaimers, as well as essentials that are required from franchisers. It will also talk about how many franchises they plan on opening, how they will receive help, and what kind of licenses they will get.
Essentially, this is where a franchise begins. Government authorities in most countries obligate franchisors to deliver their potential franchisees a disclosure document that explains all the financial specifics of their business agreement.
This includes franchise fees, advertising budget, and royalties. This document also outlines certain restrictions concerning supplies and products that can be purchased by the franchisee.
The organization is required to pay start-up fees to the franchisee and this fee can be flexible. At the same time, it is often paid over a certain period of time and franchisees are also required to invest their own money. These are the expenses to know when franchising a restaurant and from there, you can see if you have the money that is required and whether the deal works out for you financially.
They will deliver you a full operations manual
A franchised restaurant is expected to deliver the same food quality, service, and same experience that the brand is known for. If they’ve achieved success, it’s because of these things. As a franchisee, you will also have to deliver these same things with the same standard. The manual will also outline how the interior, ambiance, and the menu need to look on the site.
The amount of detail needs to be extensive, everything from pricing, furnishings, fixtures, exact recipes, and other things that need to be standardized. All this information can help you determine whether you can meet all the demands and consider logistics while going over the financial agreement and whether this is a realistic business opportunity for franchising.
These are all the important things that you need to consider when franchising a restaurant. Don’t be too relaxed, you need to approach the whole thing like starting up a business from scratch. Also, make sure to have a lawyer go through all important documents to give you further confirmation and additional insights into the deal that you are signing up for.